Social 2 search là gì

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SEO stands for “tìm kiếm engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people tìm kiếm for products or services related khổng lồ your business in Google, Bing, và other search engines. The better visibility your pages have in search results, the more likely you are to lớn garner attention and attract prospective và existing customers khổng lồ your business.

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How does SEO work?

Search engines such as Google and Bing use bots khổng lồ crawl pages on the web, going from site lớn site, collecting information about those pages & putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) lớn help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the tìm kiếm results for a given query. In our library analogy, the librarian has read every single book in the library & can tell you exactly which one will have the answers to lớn your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how tìm kiếm bots estimate exactly how well a website or web page can give sầu the searcher what they’re searching for.

Unlike paid tìm kiếm ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have sầu to lớn put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories và weights each based on its overall importance to SEO. For example, content chất lượng & từ khoá research are key factors of nội dung optimization, and crawlability & tốc độ are important site architecture factors.

The newly updated SEO Periodic Table also includes a menu of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have sầu been sufficient to lớn guarantee a high ranking baông chồng in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into lớn the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in tìm kiếm results for your small business, recipe blog, and/or online store.

The search algorithms are designed khổng lồ surface relevant, authoritative pages & provide users with an efficient search experience. Optimizing your site & content with these factors in mind can help your pages rank higher in the tìm kiếm results.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent lớn find information about products and services. Search is often the primary source of digital traffic for brands and complements other sale channels. Greater visibility and ranking higher in tìm kiếm results than your competition can have sầu a material impact on your bottom line.

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However, the tìm kiếm results have sầu been evolving over the past few years to give sầu users more direct answers & information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the tìm kiếm results can increase visibility và provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic kinh doanh ecosystem. When you understvà what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social truyền thông properties, và more.

How can I learn SEO?

Hint: Stay tuned for our updated 2021 SEO Periodic Table launching at SMX Advanced on June 15th!

For a helpful dive sầu inlớn SEO, our Periodic Table Of SEO Factors will introduce you to lớn all the key concepts you need to lớn know, including the elements for successful on-page & off-page SEO, plus the “Toxins” or tactics that can hurt your rankings.


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The table and accompanying report also look at three niches of search:

Local SEOPublishing/News SEOEcommerce SEO

The Periodic Table of SE O Factors serves as the foundation of this Guide to lớn SEO. Together, these resources will help you learn about SEO & insize your strategy for success.

Search Engine Land’s Guide To SEO

As a companion khổng lồ our Periodic Table of SEO Factors, Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for tìm kiếm so you can develop a solid strategy khổng lồ drive organic traffic lớn your site.

In the guide below, we explain these factors in more depth, & highlight tactical tips from experts on tìm kiếm engine optimization that will help your website get more visitors from organic tìm kiếm.

Daily SEO News & Expert SEO Advice

In addition lớn daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.

Browse the SEO Channel for the most recent SEO news stories & expert columns. Sign up khổng lồ receive sầu Search Engine Land’s daily gmail newsletter featuring a roundup of search kinh doanh news và exclusive analysis & insights.

Search Engine Land’s SEO Library

In addition lớn covering SEO generally, Search Engine L& also has tìm kiếm engine optimization areas specifically for the major tìm kiếm engines:

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